Introduction to Kyushu University × Kao SDGs Creative Collaboration Work Vol.1

The SDGs Design Unit has been carrying out the “Kyushu University x Kao SDGs Creative Collaboration” since May 2018 as the first industry-academia collaboration project. Kao Corporation, creators in Fukuoka City, and students from Kyushu University have been divided into three teams: video, product, and picture book. These works, derived from the new collaboration, will be introduced in three parts.

The first is the work of the video team.

■ Once a year Health Checkup
1 in 4 Japanese people has not undergone a medical checkup. There are cases where it is too late to go to the hospital. Many are self-employed, homemakers, part-timers, etc. This GIF video was created with the aim of “I want a self-employed person to have a medical checkup after watching the video”. The character in the video is a farmer. He appeals to all to focus on their health and not just the vegetables (your work).

[Production] Kyushu University School of Design: Akira FUKUKAWA
Kao Corporation Advertising Department: Misato TSURUTA

■ “I tried doing an SDGs interview with Kappa (Japanese mystical creature)”

“Fukuoka has a rich natural environment in the city, but can it be said that it is a really good natural environment?” Kappa, the god of water that everyone knows, commented about changes in the natural environment of Fukuoka. The video is funny and cynical with Hakata dialect. It is an educational video aiming to reach out to people who say that “I understand the need for SDGs, I don’t know where to start or what to do.”, through something familiar to them.

[Production] Kyushu University Graduate School of Design: Toshiki ISHIDA
Air Corporation: Kazutaka IKEDA